Privacy Policy
Last updated: September 2025
This Privacy Policy explains how Antique Buying Collective Ltd (“we”, “us”, “our”) collects, uses, stores, and protects personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related legislation.
- Who We Are
We are Antique Buying Collective Ltd, a UK-based company specialising in the appraisal and purchase of antiques and collectibles submitted via our Free Selling Pack and related services.
We are the data controller for the personal data we process.
Company name: Antique Buying Collective Ltd
Registered address: Avaland House 110 London Road Apsley Hemel Hempstead Hertfordshire HP3 9SD
Email: hello@antiquebuyingcollective.com
- What Data We Collect
Information you give us
- Name
- Postal address
- Telephone number
- Email address
- Payment details (bank account number, sort code, account name)
- Details of items submitted for appraisal or sale
- Your acceptance or rejection of offers made
- Customer communications (email, phone, WhatsApp, live chat, or post)
Information we collect automatically
- IP address
- Browser and device type
- Pages visited and interaction data
- Date and time of access
- Cookie and tracking data (see Cookies section)
Information from third parties (where lawful)
- Address verification services (e.g. Royal Mail PAF)
- Fraud prevention, identity verification, or compliance services
- Payment service providers
We only collect data that is necessary, relevant, and proportionate to the services we provide.
- How We Use Your Data & Legal Bases
We process personal data for the following purposes and lawful bases:
- To provide our services (sending packs, receiving items, making offers, processing payments)
Legal basis: Performance of a contract - To communicate with you regarding valuations, offers, returns, or support
Legal basis: Contractual necessity and legitimate interests - To operate and improve our website and services (analytics, performance monitoring, testing)
Legal basis: Legitimate interests and consent where required - To send marketing communications (email or SMS)
Legal basis: Consent - To meet legal and regulatory obligations, including accounting, taxation, fraud prevention, and anti-money laundering requirements
Legal basis: Legal obligation
- Cookies & Similar Technologies
We use cookies and similar technologies for:
- Essential site functionality
- Analytics and performance monitoring
- Advertising and remarketing (only with your consent)
You can manage cookies through your browser settings or via our website cookie banner.
For full details, please refer to our Cookie Policy.
- Marketing Preferences
We will only send marketing communications if you have explicitly opted in.
You may withdraw your consent at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us directly at hello@antiquebuyingcollective.com
We do not sell your personal data.
- Sharing Your Data
We may share your personal data with trusted third-party service providers who act as data processors, including:
- Royal Mail and courier partners (shipping packs and items)
- Payment providers and banks (processing payments)
- IT, hosting, and database providers
- Analytics and marketing platforms (where consent has been given)
All processors are contractually required to:
- Process data only on our instructions
- Keep data secure
- Comply with UK GDPR
- International Data Transfers
Some service providers may process data outside the UK or EEA (e.g. cloud infrastructure providers).
Where this occurs, we ensure appropriate safeguards are in place, including:
- UK adequacy regulations
- Standard Contractual Clauses
- Equivalent legal protections
- Data Retention
We retain personal data only for as long as necessary:
- Transaction and payment records: up to 6 years (tax and legal obligations)
- Marketing data: until you unsubscribe or withdraw consent
- Website analytics and cookie data: typically no longer than 26 months
- Data Security
We use appropriate technical and organisational measures to protect personal data, including:
- Encryption where appropriate
- Restricted access controls
- Secure systems and hosting
- Staff training and confidentiality obligations
No system is completely secure, but we take data protection seriously and act promptly in the event of any data breach.
- Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data (where legally possible)
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability for the data you provided
To exercise your rights, contact:
📧 hello@antiquebuyingcollective.com
- Children
Our services are intended for adults only.
We do not knowingly collect or process personal data relating to children under the age of 18.
- Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects on individuals.
- Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be published on our website with an updated effective date.
- Contact & Complaints
If you have questions about this policy or how we handle your data, contact:
📧 hello@antiquebuyingcollective.com
If you are not satisfied, you have the right to complain with the UK regulator:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk